• Oil and Water, or Bread and Butter?

    Hilton Garden Inn, Saskatoon Downtown  May 1, 2019, 11:30 AM – 1:15 PM CST More

    Oil and Water, or Bread and Butter? | Get your business strategy and communications plan in sync. You read the buzz words in business strategy all the time...

    Oil and Water, or Bread and Butter? | Get your business strategy and communications plan in sync.

    You read the buzz words in business strategy all the time: alignment, goals, KPIs, synergy, strategic objectives, integration, strategic management – the list goes on.

    But what does this all mean for you, the professional communicator?

    Join the dream team at SREDA – Alex Fallon, President & CEO, and Erin Lawson, Director of Marketing & Communications – to talk about the core elements of a business strategy and what it takes to integrate your marketing and communications plan to the broader business objectives.

    This event is great for all the junior communicators in the room and for the seasoned communicators who need a refresher.

    This event qualifies for one CMP or SCMP maintenance point.

    Agenda
    11:30 am – Registration and lunch service

    11:45 am – Getting your business strategy and communications plan in sync

    • Erin Lawson, Director of Marketing & Communications, SREDA

    12:30 pm – Developing a Culture of Collaboration

    • Alex Fallon, President & CEO, SREDA
    • Erin Lawson, Director of Marketing & Communications, SREDA

    1:00 pm – Wrap Up

    Click here to get your ticket

    Bios

    Alex Fallon – Alex’s career has taken him around the world, having lived and worked in Europe, Asia and Canada. In many of these roles, he has been able to fly the Saskatchewan flag, promoting everything the city of Saskatoon and province have to offer. As the current President and CEO of the Saskatoon Regional Economic Development Authority (SREDA), Alex has been able to continue doing just that – in what he calls his ‘Dream Job’.

    Thanks to numerous strange twists of fate, an obsession with goal setting, and an abundance of luck combined with hard work, Alex achieved his goal of working for SREDA. After Trade and Investment roles with the British Government in England and Tokyo, Alex left behind the bright lights of London and returned to Saskatoon to become the Marketing Manager (Canada) for the Cameco Corp in 2007. After also serving as a Director of Investment Attraction with Saskatchewan’s Ministry of the Economy, and then as a Vice-President with Rainmaker Global Business Development, Alex joined SREDA in 2014.

    Alex holds a Bachelor of Business and Economics (Honours) and a Bachelor of Laws (Honours) both from the UK. He was also appointed as the first ever British Honorary Consul to the Province of Saskatchewan in May 2013 and in 2017, he was awarded the Sovereigns Medal for his volunteer work.

    Erin Lawson – Erin holds a Bachelor of Commerce Degree from the Edwards School of Business, and started her career in Marketing as a summer student with Prairieland Park. Her next career path brought her to Regina, where she led the marketing and communications for Canadian Western Agribition. After gaining an abundance of knowledge on the agriculture industry, Saskatoon was calling her name and she and her daughter returned home.

    Erin is currently the Marketing and Communications Director for the Saskatoon Regional Economic Development Authority (SREDA). At SREDA, Erin has the exciting job of promoting the city she loves, Saskatoon, locally, nationally and internationally. Erin is known for taking risks and executing them to standing ovations.

  • GCCC® Certification Exam

    Saskatoon & Region Home Builders' Association, Saskatoon SK  May 11, 2019, 9 a.m. - 12 p.m. More

    Do you want to grow your career? Are you making a career move? Do you want to set yourself apart as a communication professional? Increase your salary? Wa...

    Do you want to grow your career? Are you making a career move? Do you want to set yourself apart as a communication professional? Increase your salary? Want to increase your opportunities for promotion? Then GCCC Certification is for you!

    IABC Saskatoon is pleased to announce that we’ll be hosting GCCC Certification on Saturday, May 11, 2019 at 9 a.m.

    GCCC certification gives you the opportunity to demonstrate your knowledge and expertise, and provide evidence of your outstanding abilities. Through certification, you engage in a process of life-long learning that elevates your career and provides a structure for keeping your skills fresh and applicable. Demonstrate a deep level of professional communication knowledge and expertise with one of two professional communication certifications from the Global Communication Certification Council (GCCC):

    • Communication Management Professional (CMP) certification is for professionals established in their careers as communication managers and looking to demonstrate their competence.
    • Strategic Communication Management Professional (SCMP) certification is for highly skilled professionals practiced in providing strategic communication advice and counseling to an organization’s leadership.

    Learn more and register at http://gcccouncil.org/

  • 2019 IABC World Conference

    Hyatt and Fairmont, Vancouver  June 9, 2019, 9:00 AM More

    Breathtakingly beautiful, with a mild climate, and heralded as one of most uniquely diverse cities in Canada, Vancouver is the chosen location for the IABC Wo...

    Breathtakingly beautiful, with a mild climate, and heralded as one of most uniquely diverse cities in Canada, Vancouver is the chosen location for the IABC World Conference! Join us for IABC’s premier annual conference designed for the communication professional.

    Click here for more info on 2019 IABC World Conference.