• Advanced Leadership Skills for Communications Professionals

    Saskatoon Inn & Conference Centre  September 10, 2019, 8:30 AM – 4:30 PM CST More

    Do you have what it takes to lead a high-performance team? Type “leadership” into any search engine and millions of results appear in a split second. A...

    Do you have what it takes to lead a high-performance team?

    Type “leadership” into any search engine and millions of results appear in a split second. Authors have written thousands of books, and virtually every ivy league university offers leadership training. While many key principles apply, leading a communication team or leading communication in an organization is slightly different. Learn why and discover how you can build the insight and skills you need to skyrocket your career.

    Advanced Leadership Skills for Communication Professionals

    When strategy meets inspiration, you learn what it takes to motivate passion, engage commitment, and blow the socks off of results. Explore the unique demands of communication leadership and discover what you need to lead an all-star team. Build leadership competencies and your personal brand. Walk away with solutions, tools, and techniques. It’s your journey to your best self.

    What to expect:

    • Identify and develop your leadership qualities
    • Develop strategies for leading a high performing team
    • Build collaborative working relationships
    • Increase your influence to become a strategic leader
    • Maximize your personal leadership potential
    • Position yourself for success

    Course outline:

    Understand your personal leadership style

    • Learn the characteristics and behaviours of effective leaders
    • Review the manager versus leader inventory
    • Learn how to continue building strong relationships and influence others
    • Explore the four competencies of leadership
    • Explore personal strengths and areas for growth

    Build a cohesive and high performing team

    • Discover the attributes of a high performing team
    • Learn how to meet needs and motivate your team
    • Gain insights into emotional intelligence and the emotional competence framework
    • Develop your coaching skills and how to give and receive feedback
    • Explore how you influence others

    You and your team as influencers and strategic advisers

    • Understand why people come to you for advice and how to build your value
    • Be seen as a strategic adviser and trusted business partner in your organisation
    • Keep people coming back for value-added work
    • Understand what it means to take a consultative approach
    • Learn how to earn the right to consult
    • Conduct a contracting conversation

    Build trust and influence your key stakeholders

    • Work through trust and the trust equation
    • Know how you influence and build your toolkit
    • Deal with difficult people and situations
    • Develop a plan to enhance your leadership potential

    Claire Watson, ABC, MC,
    Strategic Communication Professional, Research Specialist, Writer, Teacher

    Claire Watson is an Accredited Business Communicator (ABC) and one of Canada’s 59 Master Communicators (MC). Her track record of leading global teams to think strategically, act creatively, implement precisely, and exceed customer expectations delivers meaningful business results at every turn. She has managed multi-faceted communication programs for government, private sector companies, and associations, earning her 39 international and over 150 national and provincial awards of excellence. She works as a senior consultant to local, national and international companies, including a Fortune 500 company in the technology sector.

    Claire is a consummate communication professional with a broad range of experience that includes marketing communication management, strategic planning, research and measurement, internal and change communication, marketing and social media, advocacy, stakeholder management, branding community relations, and advertising. She is a sought-after mentor and trainer in her areas of expertise, a global faculty member for the Centre for Strategic Communication Excellence, and a global thought leader in the communication profession.

    Serving at the chapter regional, and international level of IABC, in 2012 she received the IABC Chairman’s Award recognizing global leadership in the profession for her long-time dedication and her work to revitalize the Gold Quill Awards. In 2016 she received a special achievement award from IABC Regina.

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