Manager, Marketing

  • Location: Saskatoon, SK

Job Description

High-Level Accountabilities:

  • Development and implementation of annual marketing plan and budget for the shopping centre with the ultimate goal of increasing customer traffic and driving sales growth

Marketing areas of responsibilities include:

  • Marketing of Midtown including: Advertising, PR, Special Events
  • Media Strategy & Placement Execution
  • Market Research
  • Manage Guest Services

 

Other responsibilities include, but not limited to:

  • Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre that meet the needs of centre’s retailers and the community;
  • Responsible for all aspects of the advertising & media programs including developing a media plan and rationale;
  • Direct the creative development and execution of the centres branding programs to promote Midtown as the preferred shopping destination in Saskatchewan;
  • Liaise with existing and new-to-market retailers to support their business promotions
  • Development & implementation of all promotional activities, merchandising events and special events;
  • Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community, including sponsorships and partnerships;
  • Responsible for the development and direction of the Guest Services Supervisor and personnel;
  • Oversee the implementation, operation and promotion of the centre’s gift card program;
  • Support the management and leasing teams in developing materials and tactics to promote Midtown and Saskatoon to future retailers;
  • Oversee promotion fund billings and collection of outstanding receivables;
  • Prepare monthly marketing reports and budget targets;

Management of the Studio program (under development) outreach and bookings.

  • Partnerships with local community to support their awareness and fundraising campaigns.
  • Other duties as assigned

 

Skills & Experience Required

The successful candidate will possess:

  • A post-secondary education with a minimum 2 years of marketing experience in retail, entertainment or hospitality based environment is preferred;
  • Self-motivated, innovative and able to deal within a fast-paced, dynamic business environment;
  • Extensive experience in campaign work including digital marketing, social media, PR, and traditional media; including proven working knowledge of social media platforms, internet/web, mobile & associated marketing techniques;
  • Experience and a good understanding of special events, community relations, media relations;
  • Ability to analyze demographic and related research information;
  • Excellent communication, presentation and organizational skills;
  • Knowledge of visual merchandising, sales and retail operations is an asset;
  • As an integral part of the property management team, interface with all members of the property administration and contribute to collective goals, objectives and events;
  • Computer literate – Windows XP, Excel, Word, Adobe Illustrator, Canva or other graphics programs

Apply now.