Careers

Job Description

High-Level Accountabilities:

• Development and implementation of annual marketing plan and budget for the shopping centre with the ultimate goal of increasing customer traffic and driving sales growth

Marketing areas of responsibilities include:

• Marketing of Midtown including: Advertising, PR, Special Events
• Media Strategy & Placement Execution
• Market Research
• Manage Guest Services

 

Other responsibilities include, but not limited to:

• Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre that meet the needs of centre’s retailers and the community;
• Responsible for all aspects of the advertising & media programs including developing a media plan and rationale;
• Direct the creative development and execution of the centres branding programs to promote Midtown as the preferred shopping destination in Saskatchewan;
• Liaise with existing and new-to-market retailers to support their business promotions
• Development & implementation of all promotional activities, merchandising events and special events;
• Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community, including sponsorships and partnerships;
• Responsible for the development and direction of the Guest Services Supervisor and personnel;

• Oversee the implementation, operation and promotion of the centre’s gift card program;

• Support the management and leasing teams in developing materials and tactics to promote Midtown and Saskatoon to future retailers;
• Oversee promotion fund billings and collection of outstanding receivables;

• Prepare monthly marketing reports and budget targets;

Management of the Studio program (under development) outreach and bookings.

• Partnerships with local community to support their awareness and fundraising campaigns.

• Other duties as assigned

 

Skills & Experience Required

The successful candidate will possess:

• A post-secondary education with a minimum 2 years of marketing experience in retail, entertainment or hospitality based environment is preferred;
• Self-motivated, innovative and able to deal within a fast-paced, dynamic business environment;

• Extensive experience in campaign work including digital marketing, social media, PR, and traditional media; including proven working knowledge of social media platforms, internet/web, mobile & associated marketing techniques;

• Experience and a good understanding of special events, community relations, media relations;

• Ability to analyze demographic and related research information;

• Excellent communication, presentation and organizational skills;
• Knowledge of visual merchandising, sales and retail operations is an asset;
• As an integral part of the property management team, interface with all members of the property administration and contribute to collective goals, objectives and events;
• Computer literate – Windows XP, Excel, Word, Adobe Illustrator, Canva or other graphics programs

Apply now.