
Manager, Marketing
- Location: Saskatoon, SK
Job Description
High-Level Accountabilities:
- Development and implementation of annual marketing plan and budget for the shopping centre with the ultimate goal of increasing customer traffic and driving sales growth
Marketing areas of responsibilities include:
- Marketing of Midtown including: Advertising, PR, Special Events
- Media Strategy & Placement Execution
- Market Research
- Manage Guest Services
Other responsibilities include, but not limited to:
- Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre that meet the needs of centre’s retailers and the community;
- Responsible for all aspects of the advertising & media programs including developing a media plan and rationale;
- Direct the creative development and execution of the centres branding programs to promote Midtown as the preferred shopping destination in Saskatchewan;
- Liaise with existing and new-to-market retailers to support their business promotions
- Development & implementation of all promotional activities, merchandising events and special events;
- Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community, including sponsorships and partnerships;
- Responsible for the development and direction of the Guest Services Supervisor and personnel;
- Oversee the implementation, operation and promotion of the centre’s gift card program;
- Support the management and leasing teams in developing materials and tactics to promote Midtown and Saskatoon to future retailers;
- Oversee promotion fund billings and collection of outstanding receivables;
- Prepare monthly marketing reports and budget targets;
Management of the Studio program (under development) outreach and bookings.
- Partnerships with local community to support their awareness and fundraising campaigns.
- Other duties as assigned
Skills & Experience Required
The successful candidate will possess:
- A post-secondary education with a minimum 2 years of marketing experience in retail, entertainment or hospitality based environment is preferred;
- Self-motivated, innovative and able to deal within a fast-paced, dynamic business environment;
- Extensive experience in campaign work including digital marketing, social media, PR, and traditional media; including proven working knowledge of social media platforms, internet/web, mobile & associated marketing techniques;
- Experience and a good understanding of special events, community relations, media relations;
- Ability to analyze demographic and related research information;
- Excellent communication, presentation and organizational skills;
- Knowledge of visual merchandising, sales and retail operations is an asset;
- As an integral part of the property management team, interface with all members of the property administration and contribute to collective goals, objectives and events;
- Computer literate – Windows XP, Excel, Word, Adobe Illustrator, Canva or other graphics programs